Shibuya Ward has signed a partnership agreement with Luup's bike-sharing service to promote “micromobility” as a short-distance transportation infrastructure.

Due to the impact of the novel coronavirus, demand for bicycles has skyrocketed. This is because people are avoiding crowded public transportation during rush hours to maintain social distancing, and with more time spent at home, they are expanding the range of areas where they can shop and order takeout food. In response, startups offering “micromobility” services—including bicycles—for short-distance travel (first and last mile) from home to nearby destinations, or from home to the nearest station and then to the final destination, are gaining attention.Luup Co., Ltd. (Luup) is one such company, operating in the area centered around its headquarters in Shibuya Ward since 2020, providing a shared electric bicycle service using small electric-assist bicycles.

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