S-Startups is a certification program operated by the Shibuya Innovation Institute (SII) as part of the Shibuya Startup Support organization run by the Shibuya city government.
With the mission of “creating an environment where startups can continue to take bold challenges without fear,” the program certifies and supports startups with the potential to grow from Shibuya to the global stage.
After a rigorous selection process conducted amid the highest number of applications to date, the 3rd cohort of S-Startups certified companies has now been officially selected.
Through the S-Startups program, SII and Shibuya Startup Support (SSS) aim to support startups that tackle social challenges through innovative technologies and business models.
The initiative supports businesses that contribute to solving issues faced by Shibuya City and its residents, as well as those with a strong vision for global expansion. Certified startups receive approximately one year of intensive support, including access to the community hub SHIBUYA BRIDGE as well as support programs, events, and networking opportunities.
CEO: Yuta Bando
CrestLab operates the AI-powered anime production platform ANICRA, as well as running their own animation studio designed for small teams. By dramatically improving production efficiency, the company is building a new, creator-driven model for IP creation. Together with Shibuya’s startup ecosystem, CrestLab will drive the DX of anime production and establish a globally competitive creative production infrastructure.
CEO: Takashi Seki
Midriq supports the optimization of natural environments and human wellness through Spatial AI and 3D technologies. The company provides end-to-end solutions including automated planting design, environmental and wellness evaluation, and the automation of environmental surveys and management using satellites, drones, and robots. Since its founding, the company has actively challenged the global market. By contributing to wellness-oriented urban development in Shibuya, Midriq aims to create and export a Japan-originated urban model to the world.
Representative: Misato Maeda
With the mission of “redefining occupational physicians,” MIRAERA operates Sangyoi NEO, a companion-style occupational health service that supports both employee well-being and corporate growth. With the S-Startups certification, MIRAERA will focus on supporting startups and venture companies—particularly in mental health—starting from Shibuya, one of Japan’s most startup-dense districts. MIRAERA aspires to help create a world where people can continue taking on challenges while enjoying the journey.
CEO: Yasutaka Nakamura
Parakeet develops two in-house generative AI technologies: Paravo, a real-time voice conversion AI, and Paratts, a text-to-speech AI. These technologies power three business areas: communication support, voice advertising, and voice dubbing. As Japanese entertainment continues to gain global recognition, Parakeet aims to create a new entertainment economy and accelerate its globalization through the power of voice synthesis AI.
CEO: Koga Nakai
Founded as a university spin-off by its CEO during his student years, CrossMedisyn developed Awababy, an app that uses proprietary AI technology to identify why babies are crying. With nearly 2,000 new organic users each month and over 20,000 total users, the service has gained strong traction. With half of its core members based in the U.S. and the universal nature of infant cries, the company aims to expand globally from SHIBUYA following this certification.
Japan Country Manager: Gen Fukuyama
Have you ever seen popular items out of stock while slow-moving inventory fills store shelves? Onebeat is the world’s first AI startup to continuously minimize inventory imbalance—not through demand forecasting, but by responding to real demand outcomes. Client companies achieve an average 15% increase in sales and reduce inventory to two-thirds of previous levels.
CEO: Mimako Ninomiya
TRULY is a healthcare startup addressing hormonal challenges for both women and men under the vision “turning menopause into a positive opportunity for change.” Leveraging its strong network of medical professionals, the company integrates hormone testing, consultations, and content, and actively engages in co-creation with corporations. TRULY will use the S-Startups certification as an opportunity to accelerate collaboration and build a society where everyone can speak positively about changes in mind and body.
CEO: Yusuke Komiya
Founded by a former executive of a major general contractor, Seconare develops a site-specific scheduling and arrangement platform based on real-world construction management experience. The platform enables anyone to utilize the know-how of skilled professionals, allowing site supervisors to focus on core engineering tasks and promoting construction DX from the field. Seconare aims to use its S-Startups certification to transform the entire construction industry by delivering products born on Shibuya’s challenging construction sites.
CEO: Nana Aizawa
iiba operates a map-based platform for families with children that visualizes child-friendly places and experiences through reviews and videos. Collaborating with local governments and companies, iiba promotes child-rearing DX. The company its status as an S-Startups member to continue to expand choices for families while building sustainable regional systems.
Over the next year, the 3rd cohort of S-Startups certified companies will engage with Shibuya’s startup community and accelerate their respective businesses. Powered by Shibuya’s unique environment—where diverse cultures and values intersect—they aim to create new value for society.
We will continue to share the latest updates, including interview articles with the certified startups. Please stay tuned for future developments and follow our official social media channels for more information.
Shibuya Startup Support：https://shibuya-startup-support.jp/
Shibuya Startup Support Social Media AccountsLinkedIn：https://www.linkedin.com/company/shibuya-startup-support/
Facebook：https://www.facebook.com/shibuya.startup.support
X（Twitter）：http://twitter.com/ShibuyaStartup
Shibuya Bridge B-5,
1-29-3 Higashi, Shibuya City, Tokyo
JAPAN 150-0011
Shibuya Startup Support
