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Event Report: Food Popup Day
08.03.2023
EventReport

Event Report: Food Popup Day

The inaugural Shibuya Food Popup Day was held on the 20th January 2023, showcasing international plant-based foods and food tech startups. The brainchild of Shibuya Startup Support and in cooperation with Tobitate! Study Abroad JAPAN, EKKYO.HUB, and SUNRYSE, the event focused on inspiring the development of the plant-based products in Japan and helping foreign startups take the first steps to enter the Japanese market.

Plant-Based Products and Food Tech from Around the World

A total of 24 companies exhibited their products during the daytime session, as well as a there being a variety of plant-based products sold in Europe on display. Exhibition was done by genre, such as “Super food from sea” (companies dealing with seaweed) and “Nippon taste x startups” (companies developing products based on the idea of Japanese taste, such as miso and soy sauce).

Participants filled out a questionnaire that was shared directly with the startups, where they evaluated each product and wrote a message to the founders.

Startups

OATLY(Sweden): Pioneer of plant-based milk

Seatrients (Sweden): Smoothie powder made from fair trade seaweed from the Caribbean

Mushlabs (Germany): Using mushrooms to produce alternative proteins to create a sustainable food production system

VlyFoods (Germany): Developing plant-based milk made from peas

Kåska(Finland): Creating low-alcohol casual drinks

Happy Ocean Foods (Germany): Producing alternative seafood using plant-based proteins and algae

wiener Miso (Austria): Producing miso products using local ingredients

Bosque Foods (Germany/USA): Producing chicken, bacon, and other products by cultivating mushroom mycelium

Foodetective Business (France): Platform for restaurants with menus, reservations, integration with online delivery services, and TooGoodToGo (future) functionality

Formo (Germany): Cellular agriculture startup offering the next generation of dairy products

Messob Foods (Sweden): Gluten-free granola out of teff, nutritious grains native to Africa

Oceanfruit (Germany): Producing vegan snacks made with European seaweeds

Bluana (Romania): Developed plant-based salmon and tuna sashimi using pea protein, potato protein, and Indian moringa as ingredients

LAORI (Germany): For sober curious people. Offers sugar-, additive- and hangover-free alternative to alcoholic beverages without changing the taste

The Raw Bake Station (UK): Offering gluten-, dairy-, peanut-, and refined-sugar-free cookies

VOLÉE (Germany): Produces and sells alcohol-free, 100% organic aperitif that aims to bring everyone to the table

Northern Company (Norway): Offering handpicked, naturally grown sea vegetables from Norway

Nordic Umami Company (Finland): Developing carbon-neutral, plant-based flavor enhancers based on food industry by-products

b.culture (Norway): Developing fermented foods based on Koji and mushrooms focusing on byproducts and sustainability

waterdrop® (Austria): Providing melt-and-drink flavored tablets that use 98% less plastic and CO2

Soil Scout Ltd (Finland): A fully buried, underground wireless soil sensor and soil monitoring solution that keeps soil in top condition while reducing costs

Culture Biosciences (U.S.A.): Providing cloud-based bioreactors to help scale up and commercialize research results

Kingdom Supercultures (U.S.A.): Transforming the consumer goods industry by combining microbial characterization and machine learning to harness naturally occurring microorganisms

Axiom Cloud (U.S.A.): Optimizes operations in supermarkets and warehouses by optimizing energy consumption in large refrigerators and freezers and diagnosing the cause of malfunctions

Delicious finger foods and drinks by partner companies

Networking and product tasting were rolled into one, with an evening session of finger foods and drinks provided by partner companies.

OATLY (Sweden): Pioneer of plant-based milk

Sea Vegetable (Japan): Seeks to cultivate delicious laver naturally in the sea, where it has been drastically depleted. Serving Tosakanori salad and green laver popcorn

yours + ours (Japan): Offering VEGAN fruit oatmeal with all-natural ingredients and no additives

Kewpie (Japan): Serving HOBOTAMA open sandwiches made with plant-based ingredients and eggs

We will continue to support food-related and food-tech startups. Please follow us on social media for upcoming events and seminars!

Social Media Accounts

LinkedIn:https://www.linkedin.com/company/shibuya-startup-support/

Facebook:https://www.facebook.com/shibuya.startup.support

Twitter:https://twitter.com/ShibuyaStartup

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